Tara Crawford

Tara Crawford

Financial Services Assistant

As a Financial Services Assistant with more than a decade of industry experience, beginning in 2013, I support advisors and clients by creating organized, seamless service experiences and ensuring every interaction is handled with care, accuracy, and professionalism. I am passionate about building strong relationships and take pride in helping the financial planning process run smoothly behind the scenes so clients feel confident, supported, and well cared for.

Originally from Central Minnesota, I later lived in Texas before calling Northwest Arkansas home. I have been married for nearly 33 years and am a proud mom to our daughter who also calls NWA home. I also honor the memory of our son, forever 24, whose life continues to shape my compassion and commitment, reminding me daily of the importance of truly living, embracing what matters most, and creating a peaceful, meaningful life for ourselves and those we love.

Outside of work, I enjoy spending time with my family and our tiny 3-pound Yorkie, Ramen — yes, like the noodles — who brings constant joy and personality to our home.